Primrose Hill must be the loveliest place in London for a relaxed day out. Coffee, a browse around the shops, lunch, a wander up the hill, a gaze at the stunning views over London, maybe a picnic…but to make the perfect day, whether you’re a local or a visitor, you need to know what’s best, what’s new and what’s on offer.
I have been trying out a new app, localove, which aims to tell you exactly that.
Localove aims to connect small businesses and local shoppers by giving them an instant, efficient and easy way of communicating with each other. It was launched in 2016 in Muswell Hill and Crouch End by Israeli-born Nir Sapir, who was inspired to create the concept after running his own successful yoghurt business and realising there was scope to provide a platform for local residents to connect with the businesses around them.
Nir Sapir says, “localove is all about bringing to life the incredible story of the rich variety of products, services and local activities served up in London’s neighbourhood’s every day. We believe local businesses are stars and deserve to be put in the spotlight.
“They create wonderful experiences and services which enrich their local communities. Localove is designed to provide a much-needed platform for businesses to connect with local shoppers who in turn can benefit from being inspired by what’s going on around them in real time.”
So how does this work in practice?
The app is free to download and use, and it’s a swift, simple process to set up your account and get started. Then you can search the app by location or by category to find what you’re looking for. Books, flowers, food and wine, hair and beauty, going out…you name it, there’s a category for it on localove. Tap on the category, then scroll through the list of news and offers to see what takes your fancy.
By location, the map shows a cluster of localove partners in Primrose Hill, such as Sweet Things and Adam Simmons Opticians, as well as sweeping out into South End Green, Belsize Park, Swiss Cottage and Marylebone. Otherwise, you can scroll through the Market category which shows news and offers in chronological order. You can also choose to follow businesses if you want to stay up to date with them.
There is also an alerts section and an inbox for messages, plus an admin section to organise your settings and find out more about the app.
Localove is a new venture in Primrose Hill and their small team is hoping to provide a useful and engaging tool for interaction in our lovely little corner of London.
© 2017 Joanna Reeves, all rights reserved.