Harriet Kelsall Bespoke Jewellery has won another award and it comes as no surprise that this one is for ‘Visual Merchandising and Store Design’ at the recent Inspiring Independents Awards. The team was further honoured with inclusion in the ‘Top 100 Inspiring Independents 2019’ list.

The national awards, sponsored by Retail Jeweller Magazine, celebrate the hardworking independent jewellery sector and encourage local business on our high streets. 

The Harriet Kelsall Primrose Hill team shone in the ‘Visual Merchandising and Store Design’ category for the unique environment created by combining the accessibility of a retail store with the look and feel of a creative design studio. Judges commended this design, saying: “there is an idea, like a continually evolving story, leading you through the store.” 


Studio manager Tom Wilson commented on the award, saying: “I’m so proud of the team; working in a studio space that allows us to tell the stories of our customers really inspires us, so being recognised by this award means a lot.” 

“At Harriet Kelsall Bespoke we pride ourselves in providing a unique, personalised experience for our customers and feel that this ethos really complements the almost exclusively and wonderfully independent boutiques, artisans and eateries of Primrose Hill.“


Since the studio and shop opened in early February of last year, the studio has worked hard to complement the area. Founder Harriet Kelsall commented: “Our Primrose Hill Studio and shop has been doing so well and this award really feels like a celebration of our team’s achievements.”

Contrasting materials, from concrete to brass and marble provides a fresh, contemporary feel that inspires the designers and customers alike to create something truly unique. Tom goes on to say: “working with interior designer Callum Lumsden, we wanted to stay in keeping with the Harriet Kelsall brand while still allowing our London studio to have its own identity”. One recognisable and engaging feature of the studio is the interactive, museum style drawers that hold and display everything from beautiful jewellery to all things ethical. 


As for being named in the Inspiring Independents list, Harriet told us: “We are thrilled to be recognised on this list. We work hard to communicate our bespoke expertise at every touch point to stay relevant to our customers.”The importance placed into each customer’s story can directly be seen in the Primrose Hill studio through the tagline ‘Your Story, Our Design’ carved into the feature wall. 

The team looks forward to installing a new Nutcracker themed window for the Christmas period in the next couple of weeks – and as a lifelong fan of that particular ballet, I can’t wait to see it. To celebrate the festivities, a team of ballerinas from The Central School of Ballet will be visiting the studio on the 26thof November 2019 to perform in full costume, ready for their performance of The Nutcracker at the ADC Theatre in Cambridge from 17thDecember. 

Whilst providing a wonderful service to their clients, Harriet and her team established themselves quickly at the heart of our community, supporting local events, such as this weekend’s Primrose Hill Festival where they are donating their Faritrade sterling silver dog tag as first prize for the’Best in Show’. That’s going to be one lucky dog! And I must also add that Harriet is providing a lovely prize for the Macmillan Cancer Support Annual Ball, which is to be held on November 27that the Victoria and Albert Museum, for which, as Chair of the organising committee, I am very grateful. 

Harriet, keep on going from strength to strength; you are a total inspiration!

© 2019 Joanna Reeves, all rights reserved.

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